Orange The Copywriter
Branding isn't a formula. It's a living practice shaped by context, culture, and the courage to do things differently.
​
I'm Orange, a brand consultant, copywriter, creative strategist, and multilingual storyteller. My career began as Copywriter Lead at Media Prima, Malaysia's largest integrated media group, where I shaped campaigns across TV, radio, print and digital platforms for some of the nation's most recognized brands.
But I'm not just a consultant looking in from the outside, I've been in the founder's seat. As co-founder of a minimalist watch brand, I built everything from the ground up: branding, marketing, copywriting, and collaborations. That journey taught me the ups and downs every entrepreneur faces, and why branding isn't just design nor creating commercials, it's survival, growth, and identity.
​
With over 14 years in media and creative industries, I've worked across sectors—media, F&B, skincare, beauty, bespoke tailoring, and beyond, crafting messages that move people to act.
​
Today at Orange The Copywriter, we work as your one-stop brand partner: from naming to packaging, strategy to campaigns, content to translations. And with multilingual fluency in English, Chinese, Cantonese, and Malay, I help brands speak naturally to diverse audiences, not just translate.
​
No two brands take the same path. That's why we don't sell formulas or templates that fit all. We craft versatile brand pathways tailored to industries and audiences, because branding is a long journey, and every journey deserves its own map.
Branding Is a Journey
There is no shortcut to a brand that lasts. Every decision from name, tone of voice, design, story, is a step that shapes how people see, feel and remember you.
​
At Orange The Copywriter, we don't hand you a formula nor a template. We shape pathways that align with your industry, your audience, and your goals. Because branding isn't a one-off project, it's a long game.
​
And the brands that endure are the ones built with intention, adaptability, and soul.